Superpowers for
Triathletes.

Lora Erickson breaks complex triathlon training down into ultra-simple strategies, designed to be easily implemented and drive success.

Access proven training and racing strategies, learn to love the challenges, overcome the obstacles, join a community of friends, and reach your goals, whatever they may be.

Triathlon success isn't magic,
it's clever training.

Lora helps friends cut through the information overload and focus on the
important 20% of actions that yield 80% of the results.

We help dreamers

We've all started here. Dreamers are the spectators. They deeply want to achieve the success they see in those they follow on social media, but swamped with the overload of information, they don't know where to get started, and if they do start they lack the accountability and motivation needed to keep them going.

Become doers

We've all started here. Dreamers are the spectators. They deeply want to achieve the success they see in those they follow on social media, but swamped with the overload of information, they don't know where to get started, and if they do start they lack the accountability and motivation needed to keep them going.

Then winners

We've all started here. Dreamers are the spectators. They deeply want to achieve the success they see in those they follow on social media, but swamped with the overload of information, they don't know where to get started, and if they do start they lack the accountability and motivation needed to keep them going.

How it works.

Lora's first a friend and second a coach, working
to provide you with everything you need to be successful.

Proven Process

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.

Redefined Goals

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.

Community of Friends

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.

Expert Mentorship

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.

Proven results.

Whatever your goals may be... Lora's here to
cheer you on all the way to success.

24 lbs

Avg Weight Loss

18.5 min

Avg Improvement on half ironman

103

Total clients who finish their first race.

5/5

4.9 Stars from 132 customer reviews.

John Doe
John Doe@username
Read More
I am slide content. Click edit button to change this text. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.
John Doe
John Doe@username
Read More
I am slide content. Click edit button to change this text. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.
John Doe
John Doe@username
Read More
I am slide content. Click edit button to change this text. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.
Previous
Next

Be the next success story.

Running Form Anaylsis

A one-on-one session with Lora to help identify corrective form changes and helpful drills designed to improve your form and make running faster, easier, and more injury averse.

Custom Running & Triathlon Training

Whether you're looking to complete your first 5K, or you're looking to qualify for nationals, working with an experienced coach can be the difference between success and failure.