Sherrie S.

“I ran a 5k on Saturday and talked to a man wearing a Blonde Runner shirt. He was probably late 60’s (I’m guessing) and I was so amazed what a strong runner he was and commented as such. He gave you credit for teaching him and said what an amazing coach you are. Just thought I’d pass it along.”

Megan B.

“I had the privilege of attending Lora’s Beginner Running Class and just wanted to share how wonderful the experience was! I’ve always struggled with running and I need all the help I can get! I learned so much from these two classes, I had to bring a notebook to the second class to write everything down! She taught us some really helpful exercises to make our form more efficient and make running easier and then let us try the techniques and *what* a difference they make! Running felt faster and easier with just a few adjustments to my form! I really enjoyed how Lora takes an all-encompassing approach to her running coaching. We not only talked about running technique, but also about nutrition, hydration, heart rate training, stretching, recovery, and the different types of workouts runners need. I realized that I’ve been missing out on a lot of improvements by not mixing up my runs and always doing the same pace and distance, and this class has helped me formulate a good training plan to improve my running endurance and pace. But what I enjoyed the most is that Lora is very straight-forward, yet very encouraging and positive at the same time! She is *extremely* knowledgeable about all aspects of running and triathlon and she speaks from personal experience, which is the most valuable credential a coach can have! I would highly recommend this class to anyone who is just getting started with running, or even if you’ve been running for a while but can’t seem to get faster or improve your endurance. As Lora says, “‘You don’t know what you don’t know.”


“Lora, I just wanted to thank you for coming and doing the running clinic yesterday. It was so helpful and I really appreciate how individual it was. In my run this morning I tried to practice everything we learned, and I can tell that it is going to make a huge difference. You even inspired me to start taking my asthma medicine again 🙂 I just wanted you to know how much I appreciated the clinic and your expertise. I had a really fun time. Thanks!”

Aaron S.

“A couple of years back Joey and I decided to start doing triathlons. Been fun doing this together and for a couple of old people, we have done pretty well. When folks ask me about triathlons, I always say “I love everything about them, except the swim and the run!” I also always say “I’m a cyclist really, but do tris for fun!” I especially hate the swimming!
Today Joey and I took a swimming class from a great coach by the name of Lora Heyl Erickson. In less than an hour, she pointed out a couple of things that made a huge difference in our efficiency, and gave us pointers that make me think that somewhere along the way we may actually become swimmers too! If you are looking for a great coach, give Lora a call. She’s not just a swim coach and can help with other stuff too. I believe she has a website called blonderunner.com. Thanks Lora! I’m looking forward to working more with you!”

Teenage Weight Loss Program Participant

“Hi Lora! I don’t know if you remember me, but I attended a weight loss program from you in May and June of this year. I just wanted to let you know that I have since continued the plan you set for me and am happy to tell you that I have lost about 30 lbs. since starting your program! I wanted to thank you and inform you of my success, as I am very happy with my results. Thank you so much for your help, I couldn’t have done it without you!!”

Steve S.

“I am glad I joined your team. This week I reached two major goals of mine! Thank YOU! It was nice to have you push me. I’m so excited to continue improving.”

John O.

“I love how my body is starting to look and I’ve never, ever felt this much power in my legs. On my commute home last night, each time I thought I was ‘slacking’ I’d look at my speedometer and see I was pushing 20, 21 MPH. Tri training WORKS!”

Jared P.

“I have really enjoyed TBR and have made some good friends. You foster a family atmosphere and I have been received with open arms from our first team meeting. I appreciate you extending me an offer and I have become a better athlete because of my time with TBR.”

Terri J.

“Triathlons used to intimidate me and I always thought I had to be working out like a maniac in order to compete in one and I just didn’t know where to start. A few months after I had my 2nd baby, I decided to try a 6 week triathlon training program Lora organized. One of the best choices I have ever made! I was soon hooked into working out with others to train and Lora was so fun, patient, and knowledgeable. I had such a good experience I decided to join the triathlon team in 2012 and I am so glad I did. Thanks Lora for sharing your knowledge in such a fun, positive atmosphere and showing me that I am capable of much more than I ever thought and completed a few triathlons. I will never be able to train with anyone else after working with someone as amazing as Lora.”

Don H.

“I have to tell you how much I enjoyed the workout this morning. I haven’t been pushed that hard in a long time. I love the feeling of being sore knowing how much this will improve my overall fitness level. Thanks for spending time creating such a great workout!”